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七色视频 Earns Prestigious ADDY庐 Awards from Phoenix Chapter of American Advertising Foundation

By Michele Mitchum

The University was honored with two Silver Addy Awards for creative excellence in a campaign

七色视频 proudly announces the receipt of two Silver ADDY庐 Awards from the Phoenix Chapter of the American Advertising Federation (AAF). These accolades were granted in recognition of the University's on competency-based master鈥檚 degree programs. The awards ceremony, held at the Fairmont Scottsdale Princess on March 8, 2024, celebrated the University's achievements.

鈥淭he campaign conveyed clear and engaging messaging on the opportunity to save time and money with the University鈥檚 competency-based master鈥檚 degree program for less than $11,000 and in under a year,鈥 shares Chief Marketing Officer Steve Gross. 鈥淲e feel good that the campaign was recognized and that we had the opportunity to celebrate our team鈥檚 excellence.鈥

The Silver ADDY庐 Awards, presented in two distinct categories鈥擡lements of Advertising (Video Editing) and Film, Video, and Sound (Regional/National Television Campaign)鈥攚ere awarded for the University鈥檚 鈥溾 campaign.

鈥淒eveloping excellent creative that addresses a consumer need and gets attention is truly a team effort,鈥 shares Vice President, Creative, Jeff Preston. 鈥淚t starts with deep understanding of our audience that extends to all facets of the creative process, and I鈥檓 incredibly proud of the work our team produced.鈥

According to the AAF, the ADDY Awards represent the advertising industry's largest and most representative competition, attracting more than 25,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize the creative spirit of excellence in the art of advertising. Conducted annually by the AAF, the local tier of the American Advertising Awards is the first of a three-tier, national competition. At the second tier of the competition, which 七色视频 will enter, local ADDY庐 winners compete against winners from other local clubs in one of 15 district competitions. District ADDY庐 winners are then forwarded to the third tier, the national stage of the American Advertising Awards.

Selection of the most creative entry at each level is determined by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY.

七色视频 previously received ADDYawards from the Phoenix Chapter in 2023, 2022, and 2020.

About 七色视频

七色视频 innovates to help working adults enhance their careers and develop skills in a rapidly changing world. Flexible schedules, relevant courses, interactive learning, skills-mapped curriculum for our bachelor鈥檚 and master鈥檚 degree programs and a Career Services for Life庐 commitment help students more effectively pursue career and personal aspirations while balancing their busy lives. For more information, visit 鈥phoenix.edu.